"Laughter is America's most important export." - Walt Disney

Tuesday, February 19, 2008

Disney Raises It's Stake in India.

There are several news stories today about Disney's increasing it's stakes in the Indian market. The Times of India is reporting that Disney will be franchising 135 new Disney stores (currently there are 15) by 2011. The AFP is reporting the Disney will be paying 203 million to increase it's stake in Indian entertainment firm UTV. In addition to now owning a 32.1% stake in the software company, UTV has launched two television studios with three more in various stages of development. UTV produces movies, television shows and gaming content. There is also an interesting article from an Indian movie watch website (see link below) that there is a Bollywood movie already in the works staring and directed by prominent Indian actors and
directors. What does this all mean? Well, according to a little research, India is one of the fastest growing global markets, just behind China, for new media and entertainment. More than 71 million homes in India have televisions with 61% have either cable or satellite. Disney is definitely looking to get in on this lucrative and interesting market. I can't wait to see what a Disney Bollywood movie looks like. Can you?

Link

No comments: