Disney Successful in Marketing to Tweens...

High School Musical's Vanessa Hudgens will be staring in back to school marketing campaign for Sears starting this month with the theme "Don't just go back. Arrive". The campaign will start in the coming weeks and will feature a contest to have Hudgens come to your school for a concert. This along with Disney's marketing of music to tweens is largely where the company is making money these days. Market Watch is reporting that where music sales are down for most other music companies, Disney is doing nicely. Largely this is due to tweens and teens having money to spend on clothes and music.